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My dad, a publisher, used to say that if someone wants to write a book they need to be an expert on what they write about. Mark Peters, the CEO of Butterball Farms Inc., is an expert on business strategy. If your business model is broken, this book is for you. The content is applicable to the nonprofit community as well. 

One of the first things I learned is the importance of estate planning and good financial stewardship. Another point is that people will be more interested in something if they are invited to have a say in the decision-making process. That’s what inclusion is all about. Sometimes employees like to have a voice in who gets hired by setting up group interviews with applicants. (I like to ask people their favorite color.)

There is something to be said about creating a better way of life. Some of the themes in the book include values, teamwork, and creative problem solving. There are key ideas at the end of each chapter. Much of what I read reminds me of the triple bottom line philosophy that many companies have adopted. Herman Miller is referenced as an example of good corporate social responsibility. They add value to their community, and their chairs are well made, too. 

Leaders need to be in a position of strength, and experience is the best teacher. The Source is short enough to be read in one sitting. I would recommend it for those who are in mentoring relationships or anyone who helps returning citizens. 

Our mission is what we do. Our vision is what we strive for. Mark Peters has a vision for collaboration and community. The Source is online at, and Peters’ TEDx Talk is available on YouTube. (Lion Rock Press)

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