Display Advertising

The following pertains to display advertising. If you are looking for information on classified ads, please see our classified advertising page.

Your Business Supports This Ministry!

Sign an ad contract to gain frequency discounts on your display ad prices. Contact us at ads@thebanner.org with any questions.

Ad Size

Price (effective January 2019)

Full Page












Column Inch


Prime Spots


Back Cover


Supplied BRE (with full page ad purchase)

$3,600.00 plus printing
Frequency Discount 
Three Ads (within 12 months)5% 
Six Ads10% 
Nine Ads12% 
Eleven Ads15% 

Established in 1865, The Banner is the official publication of the 289,000-member Christian Reformed Church in North America. It seeks to inform, educate, challenge, and inspire members and leaders of the denomination. Though its readers are concentrated in the Midwest, both coasts, and in several Canadian locations, they are found in all 50 states and 10 Canadian provinces.

The Banner is received by every CRC household! That means your message reaches over 100,000 households!

Please note all prices are in U.S. funds. Canadian invoice amounts will be converted at the prevailing rate and will have GST added.

Design Rates

The Banner’s award-winning design staff can create your ad at very competitive prices. Contact the advertising office for more information or to receive a free estimate.

Ad Agency Commission

Agency commission is 15% on space and color to recognized advertising agencies. No cash discounts. Advertising will be billed the week of the issue date. Payment is due within 30 days of invoice date. If payment is not made within 60 days of invoice date, the agency commission is forfeited.

Frequency Discounts


  • Ad insertion order or written notice of intent must be placed in advance to qualify for frequency discounts.
  • Advertising must be placed within a 12-month period from the date of the first insertion.
  • Advertisers placing less than the agreed frequency will be short-rated accordingly.
  • Discounts are applied to space and color only, not to ad preparation fees.

Closing Date

  • Art is due by the closing date.
  • Changes in orders are not accepted after the closing date.
  • Cancellations or downsizing will be accepted no later than one week prior to the closing date.
  • Closing date for preprinted inserts is 5 weeks prior to the publication date.
  • Display ad space is reserved on a first-come, first-served basis. Book your ad as early as possible.


All advertising is subject to the approval of the editor in chief. Advertisers retain the liability for all content (text, representation, and illustration) of advertisements. Advertising in The Banner does not imply editorial endorsement.

Display Advertising Sizes

Full page with bleed: 8.25 x 10.75 + extra .125 inch for bleeds*

Full page without bleed: 7.25 x 9.625 inches

2/3 Vertical: 4.75 x 9.625 inches

1/2 Vertical: 4.75 x 7.25 inches

1/2 Horizontal: 7.25 x 4.75 inches

1/3 Vertical: 2.30 x 9.625 inches

1/3 Horizontal: 4.75 x 4.75

1/4 Vertical: 2.30 x 7.25 inches

1/4 Horizontal: 4.75 x 3.50 inches

1/6 Vertical: 2.30 x 4.75 inches

1/6 Horizontal: 4.75 x 2.30 inches

*Bleeds (.125 inch) are available on full pages only.


Ads can be submitted electronically. The preferred format is Adobe Acrobat PDF Files. The size and resolution of images directly affects the quality of the final reproduction. Please follow these guidelines when submitting electronic images:

  • Files should be saved at 300dpi at the final printed size with embedded fonts and images.
  • All color images and type and graphics needs to be set to process color (CMYK). Spot color is not used in the printing of The Banner.
  • Other methods of submission are acceptable but must be accompanied by a color hard copy. This includes other electronic files and camera-ready art. Please see the detailed specifications sheet on our website at www.thebanner.org or call for a copy.
  • All customer-supplied copy, art, photos, and disks will be returned upon request. Materials not used within one year after publication date will be destroyed unless alternate instructions are given.

Disks and hard-copy printouts (required) can be sent to The Banner Advertising Office, 1700 28th Street SE, Grand Rapids MI 49508-1407

The Banner Schedule

Space is limited. Ads are inserted on a first-come, first-served basis.

*Please note that the months of July and August will be one issue.

Issue DateAd DeadlineShip Date
January 2019December 3, 2018December 20, 2018
February 2019December 31, 2018January 17, 2019
March 2019February 4, 2019February 21, 2019
April 2019March 4, 2019March 21, 2019
May 2019April 8, 2019April 25, 2019
June 2019May 6, 2019May 23, 2019
July/August 2019 (combined issue)June 17, 2019July 9, 2019
September 2019August 5, 2019August 15, 2019
October 2019September 2, 2019September 19, 2019
November 2019October 7, 2019October 17, 2019
December 2019November 4, 2019November 21, 2019

To schedule a display ad, request a media kit, or to speak with an advertising representative, contact:

The Banner - Display Advertising
1700 28th Street SE
Grand Rapids, MI 49508-1407
Phone: (616) 224-5882
Fax: (616) 224-0834