Classified Advertising

The following information pertains to classified advertising. If you are looking for information on display (boxed) ads please see our display advertising page. To see past ads, view the PDF for any issue.

Established in 1865, The Banner is the official publication of the Christian Reformed Church in North America. The Banner carries your message to about 78,000 households and 225,000 members in the U.S. and Canada.


Space is limited. Ads are inserted on a first-come, first-served basis.

Issue DateAd DeadlineShip Date
September 2020July 27, 2020August 13, 2020
October 2020August 31, 2020September 17, 2020
November 2020October 5, 2020October 22, 2020
December 2020November 2, 2020November 19, 2020
January 2021November 30 2020December 17 2020
February 2021January 4, 2021January 21, 2021
March 2021February 1, 2021February 18, 2021
April 2021March 1, 2021March 18, 2021
May 2021April 5, 2021April 22, 2021
June 2021May 3, 2021May 20, 2021
July/August 2021June 21, 2021

July 8, 2021

2021 Prices

The ad rate for most classified categories is $0.43 (USD) per character (including punctuation and spaces). A discounted rate of $0.36 (USD) per character applies to Anniversaries, Birthdays, Obituaries, Denominational and Classical Announcements, and Congregational Announcements.

There is a minimum charge of 150 characters for all ads and approximately 50 characters per line. Photos for Birthdays, Obituaries, and Anniversaries are an additional $60 (USD) per ad per month. Photos are not allowed in other classified categories. Canadian prices will be based on the current rate of exchange and will have GST added.

Submitting Your Ad

Please submit your classified ad online.

If you are unable to submit your ad online you may email the text to In your email, please be sure to include your name, phone number, and address. When we have processed your ad, you'll receive a reply email with instructions about making your payment.

If you would like to email a photo we prefer a .tif or .jpg format. Please note that all photos are electronically cropped to be the same size in each ad. Under normal circumstances your photo will be returned with your invoice; however we cannot be responsible for lost or damaged photos. We recommend that you send duplicates instead of originals.


All advertising is subject to the approval of the editor in chief. Advertisers retain the liability for all content (text, representation, and illustration) of advertisements. Advertising in The Banner does not imply editorial endorsement.


If you have additional questions or would like to speak to someone, please contact:

The Banner - Classifieds/Announcements
1700 28th St SE
Grand Rapids, MI 49508-1407
Phone: 616-224-0725
Toll-free Phone: 800-263-4252
Fax: 616-224-0834