Classified Advertising

The following information pertains to classified advertising. If you are looking for information on display (boxed) ads please see our display advertising page.

Established in 1865, The Banner is the official publication of the 289,000-member Christian Reformed Church in North America. The Banner is received by every CRC household! That means your message reaches over 100,000 households.


Space is limited. Ads are inserted on a first-come, first-served basis.

Issue DateAd DeadlineShip Date
January 2019December 3, 2018December 20, 2018
February 2019December 31, 2018January 17, 2019
March 2019February 4, 2019February 21, 2019
April 2019March 4, 2019March 21, 2019
May 2019April 8, 2019April 25, 2019
June 2019May 6, 2019May 23, 2019
July/August 2019 (combined issue)June 17, 2019July 9, 2019
September 2019August 5, 2019August 15, 2019
October 2019September 2, 2019September 19, 2019
November 2019October 7, 2019October 17, 2019
December 2019November 4, 2019November 21, 2019

Prices (effective January 2019 issue)

The ad rate for most classified categories is $0.41 (USD) per character (including punctuation and spaces). A discounted rate of $0.34 (USD) per character applies to Anniversaries, Birthdays, Obituaries, Denominational and Classical Announcements, and Congregational Announcements.

There is a minimum charge of 150 characters for all ads and approximately 50 characters per line. Photos for Birthdays, Obituaries, and Anniversaries are an additional $50 (USD) per ad per month. Photos are not allowed in other classified categories. Canadian prices will be based on the current rate of exchange and will have GST added.

Submitting Your Ad

Please submit your classified ad online.

If you are unable to submit your ad online you may email the text to In your email, please be sure to include your name, phone number, and address. When we have processed your ad, you'll receive a reply email with instructions about making your payment.

If you would like to email a photo we prefer a .tif or .jpg format. Please note that all photos are electronically cropped to be the same size in each ad. Under normal circumstances your photo will be returned with your invoice; however we cannot be responsible for lost or damaged photos. We recommend that you send duplicates instead of originals.


All advertising is subject to the approval of the editor in chief. Advertisers retain the liability for all content (text, representation, and illustration) of advertisements. Advertising in The Banner does not imply editorial endorsement.


If you have additional questions or would like to speak to someone, please contact:

The Banner - Classifieds/Announcements
1700 28th St SE
Grand Rapids, MI 49508-1407
Phone: 616-224-0725
Toll-free Phone: 800-263-4252
Fax: 616-224-0834