Classified Advertising

The following information pertains to classified advertising. If you are looking for information on display (boxed) ads please see our display advertising page. To see past ads, view the PDF for any issue.

Established in 1865, The Banner is the official publication of the Christian Reformed Church in North America. The Banner carries your message to about 78,000 households and 225,000 members in the U.S. and Canada.


Space is limited. Ads are inserted on a first-come, first-served basis.

Issue DateAd DeadlineShip Date
November 2019October 7, 2019October 24, 2019
December 2019November 4, 2019November 21, 2019
January 2020December 2, 2019December 19, 2019
February 2020December 30, 2019January 16, 2020
March 2020February 3, 2020February 20, 2020
April 2020March 2, 2020March 19, 2020
May 2020April 6, 2020April 23, 2020
June 2020May 4, 2020May 21, 2020
July/August 2020*June 15, 2020July 9, 2020
September 2020August 3, 2020August 20, 2020
October 2020August 31, 2020

September 17, 2020

Prices (effective January 2019 issue)

The ad rate for most classified categories is $0.42 (USD) per character (including punctuation and spaces). A discounted rate of $0.35 (USD) per character applies to Anniversaries, Birthdays, Obituaries, Denominational and Classical Announcements, and Congregational Announcements.

There is a minimum charge of 150 characters for all ads and approximately 50 characters per line. Photos for Birthdays, Obituaries, and Anniversaries are an additional $50 (USD) per ad per month. Photos are not allowed in other classified categories. Canadian prices will be based on the current rate of exchange and will have GST added.

Submitting Your Ad

Please submit your classified ad online.

If you are unable to submit your ad online you may email the text to In your email, please be sure to include your name, phone number, and address. When we have processed your ad, you'll receive a reply email with instructions about making your payment.

If you would like to email a photo we prefer a .tif or .jpg format. Please note that all photos are electronically cropped to be the same size in each ad. Under normal circumstances your photo will be returned with your invoice; however we cannot be responsible for lost or damaged photos. We recommend that you send duplicates instead of originals.


All advertising is subject to the approval of the editor in chief. Advertisers retain the liability for all content (text, representation, and illustration) of advertisements. Advertising in The Banner does not imply editorial endorsement.


If you have additional questions or would like to speak to someone, please contact:

The Banner - Classifieds/Announcements
1700 28th St SE
Grand Rapids, MI 49508-1407
Phone: 616-224-0725
Toll-free Phone: 800-263-4252
Fax: 616-224-0834