Classified Advertising

The following information pertains to classified advertising. If you are looking for information on display (boxed) ads please see our display advertising page. To see past ads, view the PDF for any issue.

Established in 1865, The Banner is the official publication of the Christian Reformed Church in North America. The Banner carries your message to about 78,000 households and 225,000 members in the U.S. and Canada.


Space is limited. Ads are inserted on a first-come, first-served basis.

Issue DateAd DeadlineShip Date
March 2022February 7, 2022February 24,2022
April 2022March 7, 2022March 24, 2022
May 2022April 11, 2022April 28, 2022
June 2022May 9, 2022May 26, 2022
July/August 2022*June 14, 2022July 5, 2022
September 2022August 1, 2022August 18, 2022
October 2022September 12, 2022September 29, 2022
November 2022October 10, 2022October 27, 2022
December 2022November 7, 2022November 24, 2022
January 2023December 6, 2022December 22, 2022
February 2023January 10, 2023January 26, 2022
March 2023February 7, 2023February 23, 2022

2022 Prices

The ad rate for most classified categories is $0.45 (USD) per character (including punctuation and spaces). A discounted rate of $0.38 (USD) per character applies to Anniversaries, Birthdays, Obituaries, Denominational and Classical Announcements, and Congregational Announcements.

There is a minimum charge of 150 characters for all ads and approximately 50 characters per line. Photos for Birthdays, Obituaries, and Anniversaries are an additional $65 (USD) per ad per month. Photos are not allowed in other classified categories. Canadian prices will be based on the current rate of exchange and will have GST added.

Submitting Your Ad

Please submit your classified ad online.

If you are unable to submit your ad online you may email the text to In your email, please be sure to include your name, phone number, and address. When we have processed your ad, you'll receive a reply email with instructions about making your payment.

If you would like to email a photo we prefer a .tif or .jpg format. Please note that all photos are electronically cropped to be the same size in each ad. Under normal circumstances your photo will be returned with your invoice; however we cannot be responsible for lost or damaged photos. We recommend that you send duplicates instead of originals.


All advertising is subject to the approval of the editor in chief. Advertisers retain the liability for all content (text, representation, and illustration) of advertisements. Advertising in The Banner does not imply editorial endorsement.


If you have additional questions or would like to speak to someone, please contact:

The Banner - Classifieds/Announcements
1700 28th St SE
Grand Rapids, MI 49508-1407
Phone: 616-224-0725
Toll-free Phone: 800-263-4252
Fax: 616-224-0834