Classified Advertising

The following information pertains to classified advertising. If you are looking for information on display (boxed) ads please see our display advertising page. To see past ads, view the PDF for any issue.

Established in 1865, The Banner is the official publication of the Christian Reformed Church in North America. The Banner carries your message to about 78,000 households and 225,000 members in the U.S. and Canada.


Space is limited. Ads are inserted on a first-come, first-served basis.

Issue DateAd DeadlineShip Date
July/August 2021*June 21, 2021July 8, 2021
September 2021July 26, 2021August 12, 2021
October 2021August 30, 2021September 16, 2021
November 2021October 4, 2021October 21, 2021
December 2021November 1, 2021November 18, 2021
January 2022December 6, 2021December 23, 2021
February 2022January 10, 2022January 27, 2022
March 2022February 7, 2022February 24,2022
April 2022March 7, 2022March 24, 2022
May 2022April 11, 2022April 28, 2022
June 2022May 9, 2022

May 26, 2022

2021 Prices

The ad rate for most classified categories is $0.43 (USD) per character (including punctuation and spaces). A discounted rate of $0.36 (USD) per character applies to Anniversaries, Birthdays, Obituaries, Denominational and Classical Announcements, and Congregational Announcements.

There is a minimum charge of 150 characters for all ads and approximately 50 characters per line. Photos for Birthdays, Obituaries, and Anniversaries are an additional $60 (USD) per ad per month. Photos are not allowed in other classified categories. Canadian prices will be based on the current rate of exchange and will have GST added.

Submitting Your Ad

Please submit your classified ad online.

If you are unable to submit your ad online you may email the text to In your email, please be sure to include your name, phone number, and address. When we have processed your ad, you'll receive a reply email with instructions about making your payment.

If you would like to email a photo we prefer a .tif or .jpg format. Please note that all photos are electronically cropped to be the same size in each ad. Under normal circumstances your photo will be returned with your invoice; however we cannot be responsible for lost or damaged photos. We recommend that you send duplicates instead of originals.


All advertising is subject to the approval of the editor in chief. Advertisers retain the liability for all content (text, representation, and illustration) of advertisements. Advertising in The Banner does not imply editorial endorsement.


If you have additional questions or would like to speak to someone, please contact:

The Banner - Classifieds/Announcements
1700 28th St SE
Grand Rapids, MI 49508-1407
Phone: 616-224-0725
Toll-free Phone: 800-263-4252
Fax: 616-224-0834