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Classified Advertising

The following information pertains to classified advertising. If you are looking for information on display (boxed) ads please see our display advertising page. To see past ads, view the PDF for any issue.

Established in 1865, The Banner is the official publication of the Christian Reformed Church in North America. The Banner carries your message to about 78,000 households and 225,000 members in the U.S. and Canada.


Space is limited. Ads are inserted on a first-come, first-served basis.

Issue Date Ad Deadline Ship Date
November 2023 October 2 2023 October 17, 2023
December 2023 October 30, 2023 November 14, 2023
January 2024 December 4, 2023 December 19, 2023
February 2024 January 8, 2024 January 23, 2024
March 2024 February 5, 2024 February 20, 2024
April 2024 March 4, 2024 March 19, 2024
May 2024 April 8, 2024 April 23, 2024
June 2024 May 6, 2024 May 21, 2024
July/August 2024* June 11, 2024 July 2, 2024
September 2024 July 29, 2024 August 13, 2024
October 2024 September 2, 2024 September 17. 2024
November 2024 October 7, 2024 October 22, 2024

2023 Prices

The ad rate for most classified categories is $0.45 (USD) per character (including punctuation and spaces). A discounted rate of $0.38 (USD) per character applies to Anniversaries, Birthdays, Obituaries, Denominational and Classical Announcements, and Congregational Announcements.

There is a minimum charge of 150 characters for all ads and approximately 50 characters per line. Photos for Birthdays, Obituaries, and Anniversaries are an additional $65 (USD) per ad per month. Photos are not allowed in other classified categories. Canadian prices will be based on the current rate of exchange and will have GST added.

Submitting Your Ad

Please submit your classified ad online.

If you are unable to submit your ad online you may email the text to In your email, please be sure to include your name, phone number, and address. When we have processed your ad, you'll receive a reply email with instructions about making your payment.

If you would like to email a photo we prefer a .tif or .jpg format. Please note that all photos are electronically cropped to be the same size in each ad. Under normal circumstances your photo will be returned with your invoice; however we cannot be responsible for lost or damaged photos. We recommend that you send duplicates instead of originals.


All advertising is subject to the approval of the editor in chief. Advertisers retain the liability for all content (text, representation, and illustration) of advertisements. Advertising in The Banner does not imply editorial endorsement.


If you have additional questions or would like to speak to someone, please contact:

The Banner - Classifieds/Announcements
1700 28th St SE
Grand Rapids, MI 49508-1407
Phone: 616-224-0725
Toll-free Phone: 800-263-4252
Fax: 616-224-0834