Display Advertising

The following pertains to display advertising. If you are looking for information on classified ads, please see our classified advertising page.

Established in 1865, The Banner is the official publication of the 289,000-member Christian Reformed Church in North America. It seeks to inform, educate, challenge, and inspire members and leaders of the denomination. Though its readers are concentrated in the Midwest, both coasts, and in several Canadian locations, they are found in all 50 states and 10 Canadian provinces.

The Banner is received by every CRC household! That means your message reaches over 100,000 households!

Please note all prices below are in U.S. funds. Canadian invoice amounts will be converted at the prevailing rate and will have GST added.

Ad Size
Color Price
B & W Price
Full Page
$3,750
$3,245
2/3-Page
$2,715
$2,370
1/2-Page
$2,135
$1,860
1/3-Page
$1,500
$1,300
1/4-Page
$1,185
$1,020
1/6-Page
$805
$695
Column Inch
$175
$150

Prime Spots

Inside prime spots: $4,040.00 Back cover: $4,560.00

Special

BRE: $3,175.00 Supplied BRE with ad: $2,310.00

Design Rates

The Banner’s award-winning design staff can create your ad at very competitive prices. Contact the advertising office for more information or to receive a free estimate.

Ad Agency Commission

Agency commission is 15% on space and color to recognized advertising agencies. No cash discounts. Advertising will be billed the week of the issue date. Payment is due within 30 days of invoice date. If payment is not made within 60 days of invoice date, the agency commission is forfeited.

Frequency Discounts

Display Ads / Cards / Envelopes Three insertions 5% Six insertions 10% Nine insertions 12% Twelve insertions 15%

Note:
  • Ad insertion order or written notice of intent must be placed in advance to qualify for frequency discounts.
  • Advertising must be placed within a 12-month period from the date of the first insertion.
  • Advertisers placing less than the agreed frequency will be short-rated accordingly.
  • Discounts are applied to space and color only, not to ad preparation fees.

Closing Date

  • Art is due by the closing date.
  • Changes in orders are not accepted after the closing date.
  • Cancellations or downsizing will be accepted no later than one week prior to the closing date.
  • Closing date for preprinted inserts is 5 weeks prior to the publication date.
  • Display ad space is reserved on a first-come, first-served basis. Book your ad as early as possible.

Restrictions

All advertising is subject to the approval of the editor in chief. Advertisers retain the liability for all content (text, representation, and illustration) of advertisements.

Display Advertising Sizes

Full page with bleed: 8.25 x 10.75 + extra .125 inch for bleeds*

Full page without bleed: 7.25 x 9.625 inches

2/3 Vertical: 4.75 x 9.625 inches

1/2 Vertical: 4.75 x 7.25 inches

1/2 Horizontal: 7.25 x 4.75 inches

1/3 Vertical: 2.30 x 9.625 inches

1/3 Horizontal: 4.75 x 4.75

1/4 Vertical: 2.30 x 7.25 inches

1/4 Horizontal: 4.75 x 3.50 inches

1/6 Vertical: 2.30 x 4.75 inches

1/6 Horiontal: 4.75 x 2.30 inches

*Bleeds (.125 inch) are available on full pages only.

Specifications

Ads can be submitted electronically. The preferred format is Adobe Acrobat PDF Files. The size and resolution of images directly affects the quality of the final reproduction. Please follow these guidelines when submitting electronic images:

  • Files should be saved at 300dpi at the final printed size with embedded fonts and images.
  • All color images and type and graphics needs to be set to process color (CMYK). Spot color is not used in the printing of The Banner.
  • Other methods of submission are acceptable but must be accompanied by a color hard copy. This includes other electronic files and camera-ready art. Please see the detailed specifications sheet on our website at www.thebanner.org or call for a copy.
  • All customer-supplied copy, art, photos, and disks will be returned upon request. Materials not used within one year after publication date will be destroyed unless alternate instructions are given.

Disks and hard-copy printouts (required) can be sent to The Banner Advertising Office, 2850 Kalamazoo Ave SE, Grand Rapids MI 49560

The Banner 2011/2012 Schedule

Space is limited. Ads are inserted on a first-come, first-served basis.

Issue date

Ad deadline

Ship date

January

12/05/11

12/23/11

February

01/02/12

01/20/12

March

01/30/12

02/17/12

April

03/05/12

03/23/12

May

04/02/12

04/20/12

June

05/07/12

05/25/12

July

06/04/12

06/22/12

August

07/02/12

07/20/12

September

08/06/12

08/24/12

October

09/03/12

09/21/12

November

10/01/12

10/19/12
December 11/05/12 11/21/12
January 12/03/12 12/21/12

Display Advertising

To schedule a display ad, request a media kit, or to speak with an advertising representative, contact:

The Banner - Display Advertising 2850 Kalamazoo Avenue, SE Grand Rapids, MI 49560 (616) 224-5882 Phone (616) 224-0834 Fax ads@crcna.org